MSc Media and Communication
The MSc Media and Communication programme provides students with knowledge and transferable skills to shape the media world of today and tomorrow.
September 2026
Full time
18 months
Suzhou
This programme leads to a University of Liverpool degree which is recognised by Ministry of Education, China.
Knowledge and skills
By the time you graduate from the MSc Media and Communication programme, you will have:
- a degree from the University of Liverpool that is recognised by China’s Ministry of Education
- a thorough understanding of key concepts, theories, and practices in media and communication;
- strong research and analytical skills;
- the ability to produce high-quality multimedia products;
- professional attributes such as flexibility, creativity, accuracy, precision, punctuality, reflexivity, and efficiency.
Whether your goal is to land a job in the media industry or to pursue a PhD, this programme provides the skills you need to succeed.
Qingning Wang
Programme director
Modules
*Programme modules listed are illustrative only and subject to change. XJTLU students are advised to log in to the e-Bridge Portal to view the effectuated module structure.
Semester 1
Media Theory In The Digital Age
Semester 2
Research Methods in Communication
Semester 3
Final Individual Project
Semester 1
Global Media: Dynamics and Challenges
Public Relations: Campaigns And Texts
Contemporary Chinese Media
Documenting China: The Art of the Real
Sociology Of Media Professionals
Visual Communication
World Cinema
Semester 2
Artificial Intelligence and Big Data in Society
Video Production For The Web
Popular Culture and Fandom Studies
Global Advertising
Social Media Campaigns
Global Journalism
Portrayals of China In Western Media
We have access to so many resources and a wealth of knowledge from our professors who come from all over the world.
Krystal Soroka
Student, MSc Media and Communication, The Bahamas
Careers
Graduates are well-equipped for many careers, particularly in public relations, advertising, marketing, journalism, social media, and research roles in the media industry. Modules in the Global Media and China area of study provide strong preparation for PhD applications.
By twelve months after graduation, 88% of our graduates are employed or pursuing further education. Graduates destinations include: China News Service, Kuaishou, ByteDance, Nanjing Radio and Television (Group), Suzhou Radio and Television (Group), Shanghai Calligraphy and Painting Publishing House, Shenzhen Press Group, Changzhou Radio and Television Station, Suzhou Industrial Park News Center, Esquire China, Xi’an Jiaotong-Liverpool University, Nanjing University of Media and Communications, University of Nottingham Ningbo China, Bank of Communications, Bank of Ningbo, Agricultural Bank of China, NIO, and Nike
Overview
Our programme’s curriculum is organised around two areas of study: Professional Communication, which is application-oriented, and Global Media and China, which is research-oriented.
The 18-month programme comprises three semesters. In each of the first two semesters, students take one compulsory module and three optional modules. In the third semester, students focus on their dissertations (Final Individual Projects).
This programme has 13 optional modules, allowing students to focus on applied media and communication skills, theory and academic skills, or a blend of both.
Why should I study Media and Communication at XJTLU?
The programme’s benefits include: