Academic staff

Academic staff
Christopher Williams

Christopher Williams

Teaching Fellow
Tong Wu

Tong Wu

Assistant Professor

business model, entrepreneurial education, Open innovation

Jiyao Xun

Jiyao Xun

Associate Professor

Retailing technology, Metaverse, Mobile/E-commerce, Social Media and Consumer Behavior, Service management, SME performance, Netnography, Structural equation modeling (SEM)

Shuo Yan

Shuo Yan

Assistant Professor
Mikhail Zenchenkov

Mikhail Zenchenkov

Associate Professor
Bo Zhang

Bo Zhang

Assistant Professor

AI in Education, AR/VR/Metaverse, Syntegrative and Technopreneurial Education, Serious Games Development, Educational Assessment, AI, Generative Intelligence and Educational Assessment: Exploring AI and generative intelligence to construct literacy frameworks, evaluation systems, and intelligent learning analytics., Immersive and Extended Reality Learning Environments and Games (AR/VR/Metaverse): Designing immersive, AI-empowered virtual learning environments and serious games to enhance cognition, collaboration, and intercultural education., Syntegrative and Technopreneurial Education Models: Developing AI-enhanced, project-based and industry-integrated pedagogies for innovation, sustainability, and entrepreneurship.

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